Hey, this is Rikard's blog feed http://enklo.com/rikard/ Action Man http://enklo.com/rikard/action-man.html It's time for Barack Obama to show people that he's a doer, that he gets things done. That's what people are looking for when they say he doesn't have the experience. Why Do People Pay for Things They Can Get Free? http://enklo.com/rikard/why-do-people-pay-for-things-they-can-get-free.html People pay for comfort and convenience. You can deliver that by giving a guarantee. For example when you buy a song from Apple through iTunes they guarantee that you'll get the right song. People pay for a guarantee to get comfort and convenience. Reinventing iPhone http://enklo.com/rikard/reinventing-iphone.html People are excited about Apple's iPhone. When Steve Jobs made his presentation at Macworld in January expectations were super high. A phone, a tablet computer, a new graphic for MacOS were some of the rumors. Apple did it again. The company stock soared, the blogosphere went bezerk and even the pros were delighted by the new toy. A toy with lots of functionality. But something is missing, something important drowned in this flood of f(x).